By helping customers/ readers feel like they have been a part of the sites growth and success, it will increase the likelihood that they follow the site through its construction and any website moves that may take place.  And the truth is that, really, they are the reason that the website is successful! Once the Announcement has been made, start posting the future url accompanied by the tentative moving date. Once the new url is active, make it a live link.  That means that even if customers forget about the upgraded site, its just a click away.  Some sites can be made to automatically redirect anyone who tries to go to the original site. If the plan is to keep older posts, products and pictures on the first site, then redirecting automatically isn’t a great idea.  However, if everything is being transferred over, then it might be a good idea to look into this option.

In the process of changing web templates, take advantage of the free advice and help that websites offer to website designers and small business owners.      Take the extra five minutes to read an article or two on making your premade website template more successful and accessible.  Reading a few reviews can also be helpful because people who are successfully using web templates often share what they have used and how they have tweaked things to get a better result.  Learn from others how to use the new web to its optimal potential.