You can then use your site for various purposes, some that you already are doing offline and some that are specifically designed for online users. You can set up registration, delivery or customer service online to assist/complement the existing offline ones. Take good care in putting only the highest quality information that is user relevant and that also focuses on the markets it is supposed to target.

A good way to stay in touch with customers is email marketing. This can also be used for direct-marketing. Build up your own email lists and ensure that any replies are answered. Moreover, be sure not to spam emails on your clients or customers as they can easily get irritated and unsubscribe.

Lastly, keep up to date with the latest online changes. You will never know when the next Facebook or YouTube phenomenon might occur and this can be used to your advantage. It would be better to hire a full-time internet expert to monitor these changes. Remember, you got to be digital to survive for tomorrow. This is not survival of the fittest–this is survival of the digitally literate.