The reason they come at the fraction of the custom price is that they are not specifically designed. They are just like random pottery. They might be made with good quality and attention to detail, but they are designed to what the original designer wanted. However, if you are lucky, you just might find a template that is exactly what you are looking for, if not close to.
With this in mind, you cannot just go and randomly pick the first pretty template that you see. Remember, for most people, not everything you see on the template can be changed. If you have some graphics knowledge then it is good for you. Otherwise, you just defeat the purpose of the whole idea. It would then be wise to pick a template from a template store where the designer can provide some after-purchase support in case you would want anything changed. This added possibility of customization could prove vital.

Another thing to remember about templates is that they are not just sold to one person or company. Anyone can buy these templates so don’t be shocked when you just so happen to stumble upon another website that looks exactly like yours. This is another reason why customs are more pricy. Yet, people don’t really take this into consideration as there are over 8 billion sites out there–it’s going to be pretty rare to find someone else with the same template. In almost all aspects, it would be wiser to get a template for only a fraction of the price.