Since its early days SEM has grown up, no longer confined to home pages, links and connections are being built with others. Although link building has been around for a while, it has now moved on to another level. Link building and the elusive page ranking have been a big boost to SEO, enabling it to become engaged in public relations and sales. Link building through SEO has moved away from being a highly technical discipline, to a much easier marketing exercise. It was a necessary forward move to make it understandable to the ordinary person.

The ever increasing growth in the social media stream allowed everyone to have a voice; more and more people used it to get heard. SEO was then used to harness this, and build contacts with the key communicators, test consumer opinion and create a buzz with accessible audiences.

The webcam has made anyone that wants to use it into pop superstars (well not quite) with the rise of sites like “YouTube” proving video continues to play a big part online. With this concept in mind SEO professionals are finding new ways in which they can optimize a client’s site and increase visibility on search engines with video capabilities. What an opportunity to slip in a link.

It doesn’t seem to matter what you search for nowadays, images are playing a larger role in marketing strategies. With web page ranking so important it’s imperative to get the right mix of text and images into your front running page. SEO is continuing to progress and incorporate all the aspects needed to gain those all important rankings. Yes SEO is still very young, but it’s growing up very fast. What separates good SEO from great SEO is all in the details. Finding the little things that your competitor may have missed could just get you on Google’s first results page.