With all the hype around, it is quite easy to lose sight of how young SEO truly is. It’s not so long ago that thing’s such as: keyword stuffing, irrelevant Meta data and web-rings were used to get websites noticed. Today, we are seeing progress away from the shady days, where SEO is now losing its unsavory image, and becoming a reputable and legitimate element in a clients marketing strategy.

It’s unusual to be able to actually see evolution in progress, but with just a few years of professional SEO, we can see that what was once an afterthought to many clients, has now become a major part of all marketing strategies. It would seem that people have been awoken to free traffic, and marketing teams are becoming more knowledgeable realizing that SEM benefits clients, and users alike.

Marketers are now becoming aware of how much a good SEO strategy can help their bottom line, they are now finding out the subtleties of correct optimization. Mistakes will still happen but that’s normal within any growing industry. The SEO industry has moved on from the days of simply fixing a website, to proper research into a clients needs, and their websites heading back in the right direction. SEO companies are now being sought to create user friendly websites from the ground up, thus proving not only the authenticity of the profession, but also that clients now recognize this.