Those who are skilled in HTML and the scripting languages like PHP, Java etc. can do the web designing on their own. But it cannot be considered as a viable choice for others with less knowledge in the design and development. Premade web templates are an alternative to hiring web designers as the user is able to work on the template with very little knowledge of HTML. The rise in web templates popularity can be mainly attributed to this factor.

The free web templates are often found to be search engine friendly. This is because many of the templates are based on HTML which the search engines can easily read. Such an added advantage is also one of the reasons for the rise in web templates popularity. It is preferable for the template user to have some knowledge of the HTML so that he can make minor modifications.

Despite the rise in web page templates popularity, one needs to understand the downside of free templates. By opting for a free web template, the site will look pretty common and lack the uniqueness which is desired by the visitors.

In order to create great business sites with advanced functionality, the templates are of little use. It requires a collective effort of developers and designers to create those multitudes of features in e-commerce websites. But still considering the simplicity and ease of use, there has been a rise in web templates popularity among common users.